Streams are a very important indicator of Spotify. When your music gains a lot of streams, Spotify starts to share it with users. One of the ways of sharing is the playlists, which, as you may already know, are very important.
But, there is a very important aspect that every artist should take into consideration. Spotify pays a lot of attention to the stream-engagement ratio. So if your music has millions of streams, but no one saves it, then it is quite a bad indicator. Hence to have a strong position on the platform, you have to pay attention to engagement as well.
That is why Spotify has a great pre-saves feature. So, fans can take action on your music before the song releases. More people pre-save, better the result of the streams. With the help of it, you will be able to boost the streams of your music, and users will also save it. Today not only famous artists but also beginners and independent artists can do pre-save campaigns.
Steps for Running Pre-Save Campaign
Pre-save campaigns should be carefully planned in order to get the most out of it. During successful pre-save campaigns, you will notice how people are waiting for your music. So read carefully the steps which will serve as a guide for you in building a pre-save campaign.
1. Choose the Release Date
We recommend you to choose a date which will give you at least 3 or 4 weeks, for accomplishing a campaign. For example, if you plan the release on March 1st, then start a pre-save campaign at the beginning of April. As you need a distributor to stream your music on Spotify, try to sign the distribution, at least in February.
2. Music Distribution
You can find different services that will distribute your music to Spotify. CD Baby can help you in the distribution. You should provide all the information about the release to the distributor. And once everything is finalized, your music will be distributed to Spotify.
3. Get the Spotify URI Before the Release
Spotify URI is the unique code for the music. For every pre-save campaign, you will need Spotify URI. So make sure that you have it before the release.
4. Come up with Interesting Rewards for your Fans
To create interest and excitement among your fans, you should come up with interesting ideas. For example, you can organize a giveaway among your fans who pre-save your song. This way, pre-saves will be much higher, and you will engage your fans.